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Pivot Point: Reshaping Your Organization When It Matters Most
Published by Michigan Society of Association Executives and Association Executives of North Carolina




Summary
Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, Sheri distills a structure and key elements for pivoting that include:
  • incorporating five essential characteristics
  • creating the right culture to achieve future goals
  • building a stronger value proposition to drive engagement and retention


  • This session is proudly sponsored by: Detroit Metro Convention Visitors Bureau.

    It’s Go Time DETROIT!

    Visit us at: https://visitdetroit.com/

Presenters
Sheri Jacobs
As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to...More
How To Attend
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Credit
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