Self-Paced Seminars

What You Need To Know About Member Surveys

Published by Mid-Atlantic Society of Association Executives
and Association Executives of North Carolina

Is “increasing understanding of member needs” at the top of your membership goal list? It is for many associations. Learning about member’s challenges, needs and opinions can successfully drive member strategy, marketing and innovation. But how do you get those insights? And how do you insure the information you are collecting is accurate? This session is devoted to member research: why, when and how. Leave knowing how to avoid all the common member survey mistakes.

Learning outcomes:
  1. Find out how member research can answer all of your questions about your members
  2. Learn how to improve benefits, add new products and tell the story your members want to hear with member research
  3. See the common mistakes organizations make when they conduct member research
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Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Amanda Kaiser

Amanda Kaiser specializes in the qualitative member phone interview methodology. Using this methodology she is able to answer... Read More

Originally Published
January 21, 2016

Program Titles and Supporting Materials
This program contains the following components:
  • What You Need To Know About Member Surveys - Video
  • What You Need To Know About Member Surveys - Audio
  • What You Need To Know About Member Surveys - Paper
  • Webinar Chat Transcript

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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SeminarWeb and Association Executives of North Carolina programs are non-refundable.

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