Self-Paced Seminars

How to Improve Your Association’s Sponsorship Program… During the Pandemic

Published by Associations North
and Association Executives of North Carolina
Learning Objectives
  • Recognize the many reasons to shift from a prospectus-based to a customized sponsorship program.
  • Find out how to create successful sponsorships for virtual and hybrid events.
  • Discover how the pandemic is creating new opportunities for sponsorship program success.
  • Understand how your association’s sponsorship program can attract the interest of prospective sponsor companies in this competitive environment.


Associations have a growing need for revenue to fulfill increasing member needs. At the same time, companies are scrutinizing sponsorship programs in search of business value. Learn new strategies that are a win-win-win — for your association, your members, and your corporate sponsors.

Bruce Rosenthal

Bruce Rosenthal has advanced corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and... Read More

Originally Published
May 26, 2021

Program Titles and Supporting Materials
This program contains the following components:
  • Video Presentation Replay
  • Slide Deck Copy

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  

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SeminarWeb and Association Executives of North Carolina programs are non-refundable.

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