Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, Sheri distills a structure and key elements for pivoting that include:
- incorporating five essential characteristics
- creating the right culture to achieve future goals
- building a stronger value proposition to drive engagement and retention
This session is proudly sponsored by: Detroit Metro Convention Visitors Bureau.
It’s Go Time DETROIT!
Visit us at: https://visitdetroit.com/
Program Titles and Supporting Materials
This program contains the following components:
- Pivot Point - video
Pivot Point - Handout
How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed
internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.
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You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.
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