Online, mobile and social media networks have made it easier for associations to reach their members wherever they are. These platforms spit out data and analytics that can fuel your marketing efforts and boost member engagement — but only if you plan properly and know what to look for. During this session, SalterMitchell PR President Heidi Otway will provide the latest trends in digital marketing and outline best practices for using data and analytics to measure success.
Program Titles and Supporting Materials
This program contains the following components:
- Using Digital Analytics to Drive Your Association - Video
Using Digital Analytics to Drive Your Association - Handout
How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed
internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.
Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below).
If electing credit for this program, registrants in jurisdictions not listed below will receive a
Certificate of Completion that may or may not meet credit requirements in other jurisdictions.
Where applicable, credit will be only awarded to a paid registrant completing
all the requirements of the program as determined by the selected accreditation authority.
Click on jurisdiction for specific details
SeminarWeb and Association Executives of North Carolina programs are non-refundable.
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