Why Members Leave and the Strategies Proven to Bring Them Back

Membership organizations are reporting higher levels of disengagement and decline than ever before. That’s a fact. It’s also a fact no one really knows how to solve the problem. If they did, the decline would have reversed long ago.

Think about it. Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, or educational tracks. Membership organizations employ millions and generate billions in revenue, and not a single person has been certifiably or definitively trained in the subject of membership.

This means the strategies essential to member engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. It also means associations have continued to borrow best practices from business and non-profit models or relied on the traditions of the past.

A new membership strategy is urgently needed, and Sarah Sladek has discovered it.