The concept of membership is all but irrelevant. This webinar challenges the traditional notion that membership drives engagement and instead proposes that engagement is the key driver of membership. Attendees will learn about strategies for fostering engagement among current and potential members, as well as tactics for creating a sense of community and encouraging participation. The goal is to provide practical insights for organizations looking to rethink their membership strategies and create more meaningful connections with their members in a rapidly changing landscape. Ultimately, the webinar aims to inspire attendees to adopt a new perspective on membership and embrace a more engagement-focused approach.